The community in which Aviram has become a bit of a legend is the Francisco lindor and carlos correa puerto rican pride shirt and by the same token and small but vibrant universe dedicated to Japanese designers. As it says in her Instagram bio—under the handle @iamariavi, she has a modest but dedicated following of 2,500—Aviram prefers Undercover, Comme des Garçons, and Junya Watanabe. (She also has an undying affinity for Issey Miyake and stores her rolled-up Pleats Please in the storage unit embedded in her couch.) In addition to her personal Instagram page, she has a separate page dedicated to her finds, titled @inariannascloset, a trove of everything from her beloved Japanese designers to labels like Hood by Air, Chopova Lowena, and Prada. But it was the Belgian designer Martin Margiela who launched her collecting obsession. In 2013, she visited Soho’s Ina, where she found a viscose dress from the designer’s spring 2004 collection. “Although I can’t remember the price of the dress, I knew that I had to have it,” Aviram recalls. Since then, she’s shifted from Margiela to Japanese designers, searched the depths of eBay and proxy resale sites, and built her archive up to around 70 pieces of Comme des Garçons and Undercover (each!) and roughly 65 pieces of Issey Miyake.
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Aviram’s obsession began in high school, when she was influenced by a bevy of musicians and bands from Serge Gainsbourg to Jefferson Airplane, Dum Dum Girls, Sonic Youth, and Meiko Kaji. She often tried to recreate each’s style by trawling the Francisco lindor and carlos correa puerto rican pride shirt and by the same token and Melrose flea market, eBay, and Etsy. “Once I moved to New York, my style completely changed and I was shocked to find you could buy vintage designer clothes at the same prices as true vintage,” she says. “I started swapping out my older clothes for designer ones in better quality. From then on, I started really building an archive.”While there are plenty of collectors in the world, Aviram doesn’t collect mindlessly. She pays attention to every item of clothing. She is obsessed with tags, specifically the Undercover spring 2004 tag that shows an illustration of a freaky face with an über-long tongue. “A lot of designers have tags that say the season, but this shows detail and thoughtfulness,” she says. “And that’s what I love about clothes.”