On TikTok, it’s not uncommon for fashion fans to post videos that dissect celebrities’ personal styles. But this summer, users on the app were mesmerized by the wardrobe of a more personal character: J.Crew’s head of womenswear, Olympia Gayot. On TikTok, there are now several videos of people in the Olympia Gayot fan club praising her effortless, effortless dressing—something that came as a complete surprise to the house itself. design. “I watched some [TikTok],” Gayot laughs about her new internet fame. “It’s great to see.” Gayot joined J.Crew as a design director for women and children in October 2020, but before that, she worked at the firm as a design director for seven years. She says the most exciting challenge for the brand in her new role is to find new, modern ways to pay homage to its long-standing heritage. “I’ve really gone through the archives and looked at our legacy from the 1980s to the 2000s,” says Gayot. “It’s great that we have all of that to work with, but you have to. find a way to modernize it, because that’s what fashion is—fashion always moves forward.”
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In the midst of social distancing and outdoor activities, tennis proved to be the perfect sport. A net and 78 feet of yards stand between you and your opponent. But even with the close social life again, the popularity of tennis has not changed – especially when it comes to fashion. “Brands traditionally not associated with tennis, from fast fashion to luxury brands, have been incorporated into today’s mainstream tennis culture,” said Jason Kim, SVP of marketing at Lacoste North America, talking about the development of this sport. “Through true content creation and product development, the rise in popularity of tennis apparel has ultimately defined the new trends we’re seeing around tennis scores.” Tennis is a sport known for being exceptional when it comes to its uniforms. At Wimbledon, players can be penalized for not wearing all white on the court (like Nick Kyrgios was fined for wearing his red and white Air Jordan 1s this year). In 2018, Serena Williams’ black catsuit at the French Open sparked an unnecessary backlash from the French Tennis Federation and led to a complete ban on similar outfits. While this formal fuss about the dress code may seem out of date, many newcomers to the sport find that traditional tennis apparel feels particularly refreshing when it comes to tennis. Yard. With a growing interest in exciting innovation. Kim said classic tennis brands like Lacoste are looking to combine style on and off the court, partnering with APC and Awake NY and “blending traditional technical apparel with aspects of streetwear.” modern city and the influence of the digital age”.
Jean MacFarland (verified owner) –
Great quality, great printing and perfect size!! Shipping was speedy enough – my order arrived 2 days after the expected delivery date and a £10 gift voucher came with it as way of apology, which was really thoughtful and appreciated!! Also a vegan sweet, so thanks for that 🙂 I’ll definitely be ordering from you guys again and again for many future occasions. can’t fault it.
Jeff Johnson (verified owner) –
We are a charity in Edinburgh and a friend is doing the Kilt Walk for us next week. We wanted a t-shirt for her and we are absolutely chuffed with the service! Good quality t-shirt and a great print. The t-shirt arrived a day later than suggested so a £10 voucher was included which was generous, so we will be using it towards our next order.
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