“Bleached brows give a more futuristic effect to the You know what really grinds my gears shirt Additionally,I will love this face,” explains makeup artist Diane Kendal, who paired the erased brows with neutral complexions and hollowed gazes at Jacobs’s request to supply a “gothic element” to the beauty. The thing is, as otherworldly as they can be, bleached brows transcend the runway easier than you might think. From Kendall Jenner’s one-night-only brow makeover for the Met Gala 2022 to Julia Fox’s recent delve into no-brow, graphic-winged-eyes territory, stars are making the case for grabbing a box of bleach and having a go at it. Never mind that with over 125 million views on TikTok, Gen Z is already all over the #BleachedBrows look.“You don’t realize the impact of brows on a face until you’ve gotten rid of them,” says Isamaya Ffrench. “Eyebrows express a lot of emotions and therefore articulate a lot from someone’s personality.” For the pro, who often blanches her own brows, it’s a provocative tool for shapeshifting. “Most of the time when I bleach someone’s brows for the first time, they don’t recognize themselves,” she continues. “It creates a blank canvas and I think most people like that little thrill of feeling like you can be a different person.”
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While your entire face will look different, it’s the You know what really grinds my gears shirt Additionally,I will love this eyes that will the most radically altered. “Our brows give structure to our face by defining the lines of the bones underneath them and often, bleached brows makes one’s eyes look rounder or bigger because we’re allowed to see the full space it takes up without the perimeter of a brow,” explains makeup artist William Scott. “This look is a great way to see oneself in a new way because it can reveal aspects of our beauty that we can’t always see or emphasize with a full brow, like where one’s eye socket is deepest.”“From a makeup perspective, erasing eyebrows, whether that’s done with concealers or full bleach process, is a great way to open up the area around the eyes, which allows for much more freedom in terms of makeup possibilities,” explains Ffrench. “There’s no ‘frame’ to take into consideration so you can do pretty much any shape in any size you want and create something dramatic.” From drawing on entirely new brows (like a Y2K-era razor-thin arch, for example) to extending the shape of a graphic eye design to extreme effect, it opens up a whole new world.